“We will stop printing the New York Times sometime in the future,” these were the words
of Arthur Sulzberger, Jr., Chairman of The New York Times at the 2010 International
Newsroom Summit in London. His words highlight an important fact about print media that we can’t ignore. Print media industry is going through a significant
shift in this decade. And, Newspaper which is a major player is print media industry is facing challenges due to this wind of change. In 2014, annual aggregate revenue of U.S. newspaper
publishers has declined to 29.56 billion U.S. dollars which was 49.4 billion
U.S. dollars in 2006.